A Long-Term Vision for Everyday Nutrition

YO! is building a long-term platform that goes beyond beverages to become a comprehensive fruit and vegetable nutrition brand. Our vision is to create a cohesive portfolio of products designed to fit seamlessly into everyday life, across multiple consumption occasions and channels.

At the core of the portfolio are RTD liquids, with YO! Juice and YO! Fizz anchoring the brand through still and carbonated offerings. From this foundation, the range expands into dry goods such as powders and sachets, unlocking e-commerce, export, and travel retail opportunities. Seasonal frozen treats extend the brand into family-focused moments, while protein-rich snacks and yogurt-style formats bridge the gap between beverages and functional snacking for fitness-focused consumers.

Every product format is unified by YO!’s distinctive five-colour flavour system, ensuring clarity, consistency, and ease of choice. As the portfolio grows, each new product reinforces the YO! habit—strengthening brand recognition while reducing consumer confusion.

YO! is designed to scale with purpose, delivering plant-powered nutrition through a coherent, future-ready product architecture.